There’s this new trend in the marketing biz called “smarketing” which is basically just sales and marketing working together. This ensures that better, quality leads are being captured and nurtured to the point of being sales qualified. Basically, it stops wasting the sales team’s time following up
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Sales & Marketing Plan: How Marketing & Sales Can Communicate
Posted by
bizyolk under Online Marketing
From http://www.overgovideo.com 3810 days ago
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