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So what’s a business to do when it has spent countless hours creating beautiful full-color ads, writing hundreds of emails, and updating statuses on every social media platform, all with no return? Perhaps something is being done wrong.
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Many people in the middle to upper middle class can do a little tax planning to reduce tax liability and pay less. Here are some of the more common tax planning moves: Read More

Engaging on social media is a fine balance. Come on too strong with a sales pitch and a hard sell, and your prospects will go running. Engage too little and you'll never be able to source qualified leads.
To help you find that balance, salesforce compiled a quick list of do's and don'ts in an infg Read More

Many of us don’t want a career that is “just” a job. Here is what you can do to change things up and figure out which career is best for your lifestyle: Read More

Many of us don’t want a career that is “just” a job. Here is what you can do to change things up and figure out which career is best for your lifestyle: Read More

Interactive content is anything that requires participants’ active engagement – something more than simply reading or watching. In return for their engagement, participants receive real-time responses and information.

Brands are now working with tools that foster real interaction from page visi Read More

Most businesses set aside a sizable chunk of money for advertising, but wouldn’t it be grand if you could get existing customers to do your marketing for you? If you have a good reputation and a loyal clientele, you can get the people who already love your products to market them for you. Read More

LeBron James surprised and thrilled his hometown fans in his choice to move back to his humble roots in Akron, Ohio to play for the Cavs. His bold decision generated unprecedented positive media coverage and gave an immediate booster shot to his personal brand. LeBron’s revised decision has likeabi Read More

It’s important not to overlook the power of small steps and single interactions that can solidify and share your brand with others. Read More

Whether you hate or love social media, you've no choice but to leverage it. Why? Because search engines use signals from GooglePlus, Twitter and other social networks to determine how high a website will rank in search results. Read More