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In business and in life, understanding how to deal with failure is just as important as succeeding. Indeed, how we handle failure is often an indication of whether or not we will succeed in the end. Consider how you can turn failure into your next chance to succeed. Read More

If you’re marketing your business’s products or services as environmentally friendly, you’d better watch out. According to the latest Cone Green Gap Trend Tracker survey, Americans strongly disapprove of companies whose green marketing efforts are less than honest. Some 71 percent who will stop buy Read More

There have been a few blog posts here on Blogging Bookshelf that I’ve been a little nervous about publishing. That nervousness usually stems from me not knowing how my readers are going to react to what I’ve posted. The funny thing is that those posts are the ones that end up getting me the most tr Read More

Anyone who’s been on a cruise before knows that the cruise experience is all about customer service, from the attendants who clean your room and turn down your bed, to the wait staff and entertainers who make it their job to delight you in every way.

Having been pampered and indulged for a week, Read More

Today I will be introducing one of the great and influential woman of our time. Anita Campbell the CEO of Smallbiztrends.com she is a woman of great worth and after much questions and interviews been carried out on her by me, I came to conclude that she is a great personality that’s why she is my Read More

Direct digital marketing is specifically about addressability. It’s what makes it “direct.” Two years ago, this was identified as the email address, the mobile phone number, and the web browser cookie. While that description still holds true today, the context around those addressable forms of mark Read More

Tough economic times forced thousands of business owners to give up their offices or squeeze into smaller retail spaces, but sharing space can actually pay off in positive ways. Read More

Interview with Matt Inman, Founder of The Oatmeal, on his comic empire, how he got started, how he's making money, his new book, and more. Read More

I hear these three terms used interchangeably, but in my mind, they all mean slightly different things. It’s semantics, of course, but here’s my take on it. Read More

Accountants can do considerably more for you than help you to fulfill your obligations to the Internal Revenue Service. A smart CPA, especially one who has worked with a lot of small businesses, is able to do everything from introducing you to helpful lawyers to providing business advice. Read More