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Interested in a new way to generate leads with white papers? Consider the "video" white paper. For companies that employ them, this novel approach to white paper marketing can generate a substantial number of incremental leads for the cost of about two standard white papers.

This post will show you how one company substantially increased the number of downloads for their white papers and incr Read More

If you want to retain your best talent, be able to draw the best talent and increase your business all at the same time, it's possible. Entrepreneur.com reports that the key is to create an employee benefits program that rewards employees for generating more business. Follow the link for more details. Read More

David John Marotta, president of Marotta Wealth Management, talks about developing a tax plan to accomplish your small business goals. Read More

These days, every time I have to think, rather than just sitting down and brainstorming, my automatic port of call is the internet – that wonderful repository of tidbits, advice, checklists, gizmos, inspirational quotes, secrets revealed, magic answers, attractive distractions and so on. I don’t even think about it. I am hard-wired and programmed to grab the mouse and start clicking. Read More

The wagon wheel of social media is ever increasing and moving at a jet speed influencing our lives and behavior and opinions! Read More

This article features 8 lessons from an SEO contractor about how to be successful in business. It could apply to any consultant or professional, including an attorney or management consultant. I thought this was a valuable article because one of the hardest things any new consultant or professional starting a service business has to learn is HOW to run their business. It's harder ... Read More

Amazing as it may seem, the essential essence of Roger Federer and his keys to achieving unbelievable sporting and financial success, can be found in 16 simple words all starting with the letter P.

This article provides business owners with the secrets to business success, as distilled from the exploits of one supreme sportsperson. Great bench marks for business owners.
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Here's seven quick tips from Gary Vaynerchuk on building personal brand and motivation. If you want to take your business to the next level, listen up. Read More

Justan Brandt at Best Damn Consultant has a post called Planning Is Easy, Follow Through Is Hard.

That started me thinking about the subject of planning versus follow through. I have to admit, I have far more things 'on paper' (written down) than I have actually followed through on. Sometimes there are legitimate reasons NOT to follow throw on some plan I've made. In the process of committing Read More

Videos that succeed as viral videos need to be identifiable, spontaneous, genuine, creative, informational, inspiring, and funny. If you are trying to create a video, for the online medium, to generate some buzz for your business, this is a blog post that you should be reading. There are a few very interesting examples too! Read More