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Audience is becoming an increasingly specialized term. With so many opportunities and channels for consumers to interact with media - and content specialization rampant from cable TV to the Internet - “mass” marketing is becoming a difficult and expense endeavor. Read More

Awhile back we talked about the persistence effect and how, despite the fact that it is a very old school marketing phenomenon, it still applies in the world. What exactly are YOU afraid of? Risk from a refresh perspective. Read More

Looking for some budget online marketing ideas? Small business owner Michelle Strassburg shares her best tips in this guest post. Read More

In this article, 30 entrepreneurs and small business owners with different backgrounds and experience has agreed to share with you their New Year resolutions, aspirations and plans for 2010. As an entrepreneur reading this, this will provide you with not only business tips, but also perspectives from different industries heading into 2010. Read More

Interesting article comparing small business use of Social Media and forutne 500 companies and also giviens some tips on engagement Read More

It’s that time of year again. The time when we reflect on the past 365 days, examine our accomplishments and shortcomings, and then determine how THIS year we will make things better. For freelancers, this season is no different. In fact, running your own freelance business requires the end of the year assessment. I would suggest it even requires self-evaluation much more often than annually. Read More

It has never been easier to start a business ever before. Especially if you can build something online, software or services you can keep your investments low. Or not, I should know about this as I had my own bootstrapped company back in the days which I exited 2008. So let me say what I have learned, it might help you. Read More

Since April 2009, the Friday FREE White Paper List has cataloged over 800 FREE white papers without requiring a single email address or piece of personal information in order to download and review them.

The criteria used to select the best FREE White Papers of 2009 were based on the following factors:

* Arrangement: The white papers had to employ several S.A.M. techniques such as graphics, Read More

January is usually a month filled with hope. For some, it's also filled with fantasies of unshackling themselves from their corporate desks, and becoming their own bosses. Although only a small percentage of people actually have the courage to take... Read More

A panel of attorney's discuss a wide range of small business legal issues from power of attorney to contracts at a meeting of the board of the National Association of Women Business Owners. This video from Small Business Television claims to include 25 small business legal tips within 25 minutes and honestly I didn't count that carefully. Also there is some exchange with the audience including qu Read More