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In a fictional world of whiskey, advertising and women, you can't help but to love Don Draper. In this article we explore how to think like the great man, and use his principles in a much changed digital environment. Read More

This white paper from DNN explores the many benefits of creating an interactive web design, including driving community among your visitors. Read More

Online marketing comprises many factors, strategies, and tactics, but all of them share a common end goal: to get more people to buy your products or services. To get there, you have to step past the competition, increase the traffic to your site, and build better relationships with your customers. Read More

Maintaining good customer service is a constant process. While it may never be perfect, it’s important to try and keep as many customers satisfied as possible. To do so, you need to be aware of the warning signs of customer service issues. When you’re aware of the signs, you’ll be better prepared t Read More

There are different ways to make money online and one of the brilliant ways to make money online is to have your own online... Read More

In Episode 110 of the Content Marketing Podcast, I’m sharing my answer to the frequently asked question “So, what’s *your* process for writing content?” Read More

If you run a small business, a blog, or work in any type of field that requires writing, you’ve most likely experienced writer’s block at some point in time. Here's six strategies to help you both come up with fresh, exciting topics and find the motivation to write about them — a formula that consi Read More

"It doesn’t have to be a 40-page document that no one really reads. Instead, writing a business plan can be a simple, and even enjoyable experience that is proven to help your business be more successful." Read More

Creating a great, profitable blog is not easy if you don't know how to structure it correctly. Learn all about how to do it, and what to look out for when blogging. It's all about connections. Read More

A review of Jill Konrath's book, SNAP Selling. In her latest book SNAP Selling, the prolific Jill Konrath describes the modern buyer as “frazzled,” and “crazy busy.” With so many demands on a buyer's time and resources, it's difficult for the seller to advance the process to a buying decision Read More