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If you’re in doubt, a 2011 American Express survey cited in this infographic from Help Scout makes the assertion that seven in every 10 Americans were willing to spend more with a company that provides excellent customer service. The live chat feature is one additional feature that some companies h Read More

We’ll start off this week’s wrap-up content from Gary Vaynerchuk with his recent video entitled “Why Am I Constantly Posting on Social?”. One of Gary’s Twitter followers said that he noticed that Gary posts the same things on social multiple times and asked if this is a calculated move on his part Read More

If you’ve ever been confused about what a case study is or wondered if you could ever produce one, then stay tuned because I’ve got good news for you. Case studies can attract and influence Internet readers (or buyers) by offering valuable and powerful content about a particular subject, challenge Read More

I had a conversation the other day with a client who has a small business that is not doing so hot at the moment. To put it bluntly, their small business is failing. This conversation was a follow up to months of board meetings, assessments, and different action plan scenarios. The bottomline is th Read More

Alicia and I met about a year ago on Twitter. We got along very quickly, probably because of our European backgrounds. She lives in Spain and I originally hail from France.

There are two platforms where Alicia shines: Twitter and LinkedIn. She is very active on both. And her dedication to Twitte Read More

There are an absolute ton of articles out there on how to make your customer fall in love with you. Today, I’d like to take this one step further and talk about testimonials. - See more at: http://diymarketers.com/how-to-collect-customer-testimonials/#sthash.uyN231h8.dpuf Read More

These four types of analytics can help you improve your marketing strategy drastically. See what's working and keep doing more of it. Read More

These four types of analytics can help you improve your marketing strategy drastically. See what's working and keep doing more of it. Read More

You have three spheres - Your Sphere of control. What YOU do; Your Sphere of influence. What your colleagues do; Your Sphere of concern. What the rest of the planet is doing. Let us look at each one: Read More

Respectful and culturally appropriate behavior is important when doing business overseas. But what's customary in one country may be rude in another. Check out our business etiquette guide to ensure you're making all the right moves. Read More