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It’s not news that today’s B2B marketing has been defined by digital technology. However, the impact hasn’t all been positive. Read More

The fact is that having your business on Facebook is not just enough if you want to maximise the benefits of the platform. Yes, it’s important to build a solid social media presence, but unfortunately, that alone doesn’t mean your business is doing well on the platform. Check out some of the wrong Read More

Interactive content is anything that requires participants’ active engagement – something more than simply reading or watching. In return for their engagement, participants receive real-time responses and information.

Brands are now working with tools that foster real interaction from page visi Read More

Interactive content is anything that requires participants’ active engagement – something more than simply reading or watching. In return for their engagement, participants receive real-time responses and information.

Brands are now working with tools that foster real interaction from page visi Read More

Business owners spend a lot of time reading and writing emails, which is why it's important for them to save time where they can writing them. These five types of template can save business owners time and tend to come in handy pretty often. Read More

Advertising on social media has proven to be a lot more cost-efficient than placing ads through traditional media. It could be more effective, too. But that doesn’t mean you should abandon the power of the traditional media. Read More

Unlike some positions within a business, finding customer service reps that are a good fit for a business's brand and customer base can be pretty difficult based on the wide range of customer service roles out there. Here are some ideas for finding the right ones. Read More

Not too long ago, the Government Accountability Office released a report indicating that there are some big businesses getting a pass from the IRS. As a result of this report, there has been increasing concern that some partnerships aren’t being held accountable. Read More

Not long ago, I finished reading Neil Strauss's fascinating book, "The Game". This is a story about a shy, introverted writer who decides to learn from a group Read More

As business owners working to get new clients, we’ve all heard it. You’re in the closing part of the conversation and your client says those fateful words, “I can’t afford it.” For some owners, this is the worst case scenario because you feel stuck when your potential customer uses this reason not Read More