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As business owners working to get new clients, we’ve all heard it. You’re in the closing part of the conversation and your client says those fateful words, “I can’t afford it.” For some owners, this is the worst case scenario because you feel stuck when your potential customer uses this reason not Read More

Things are so much easier when they are black or white, when there is a “right answer” to every question or issue we face. Unfortunately, in the real world of buying and selling, there are no right answers, there is no clear direction–either for us in selling or for our customers. Read More

Who among us can't think of at least one online reputation disaster involving a huge brand? Whether it was the United guitar scenario or the Domino's pizza video from 2009, examples abound. Here are five ways, both as defense and offense, to protect your brand’s reputation online. Read More

When you think of a conference, you usually think of the usual stuff, like speakers speaking on topics you want to learn about, panel discussions with experts who know what’s going on in your industry, and an agenda that’s pre-planned and written up in a conference brochure.

But what if you went Read More

Should you open the business of your dreams or the business that will make you the most money? Explore this crucial issue of entrepreneurship. Read More

What does any business or organization want most from their website? Conversion… turning a visitor into a fan, client, member, etc.

What do you need to get conversions? Traffic!

Do you simply want hordes of anyone and everyone coming to your website? Probably not. You want qualified traffic. Read More

Marketing your business is the best way of growing your company reputation and winning more customers. How to make your marketing campaigns more interesting? Read More

Want to be a good leader that lead by example? Here are some tips so that you don't become a leader that sucks. Read More

Last week, I learned an astonishing fact. It was a clarifying moment and a stark wake-up call to a surge of change that is about to challenge marketing’s entire way of being.

In 2014, the workplace is comprised of 50% baby boomers, 25% millenials and 25% other.

In one year, the workplace will Read More

Do You Need An Increase In Website Traffic? There are many creative ways to increase traffic to a website and here are some of the ways to increase traffic. Read More