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Until you've mastered all five of these things, your content marketing strategy will never work -- which means your business will never get that big boost you're looking for! Read More

A pipeline full of hot leads is the only indicator of an active and successful B2B business. Businesses need to attract potential clients by creating and sharing content that interests them and then follow up with those who engage with it – an approach popularly known as content marketing. Read More

We hear that selling out is a bad thing. But, as a freelance writer, sometimes it’s more about selling out on your own terms. Read More

At some point in your life, you are likely to need to change jobs. No matter the reason, one of the ways you can advance your career is with the help of a career coach. Read More

Given the past year and all the challenges it held for small business owners, now more than ever the quality of adaptability is a prerequisite for small business owners. Looking for advice on how to promote a flexible strategy? Business owners can use these tips to find out how. Read More

By Aileen O'Neill

As a firm of accountants we have recently commenced a social media campaign for our practice and from this we have gained some valuable experience and knowledge on various social media platforms, including Twitter.

Twitter is a very simple, yet efficient way for accountants Read More

Alex Pejak goes through the 'four Ps' and 'four Cs' of marketing, stressing the importance of looking at a deal from the customer's perspective. Read More

WhatsApp does give Facebook inroads into international markets and, as importantly, to a younger demographic. But what is less clear is whether the finances will add up in the long term. So, can WhatsApp popularity in emerging markets and potentials be the reason why Facebook bought WhatsApp? Read More

Launching your company is only the first step. Figuring out how to nab customers is the tricky part. Here are a few ways to get your first client on board. Read More

With the Identity Theft Resource Center® reporting a 30% increase in privacy breaches in 2013, there seems to be a growing population out there worried about all the people intent on hurting them. Why is everyone so paranoid these days? My plea to entrepreneurs is to recognize these concerns as an Read More