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Lawsuits are always a last resort. However, online review sites can have a major impact on a local small business. Learn ways to gather good customer reviews, how to mitigate the impact of negative reviews online and find out how to make sure your business appears in more places online than just th Read More

The digital world is changing rapidly with profound implications for how small businesses are found online, in search, on mobile devices and in social media. Here’s my list of today’s 12 key digital trends with the greatest potential impact (follow us @140Main for updates): Read More

With all the emphasis on digital marketing these days, a few tried-and-true methods get forgotten. Postcards are one of them, but they are experiencing a revival... Read More

I want to delve deep into the depths of what people feel and bring them to life with the written word. Will I ever get to achieve that dream? Well, let’s just say that I’ll keep that as one of the items on my list. Read More

Rahul Varshneya interviews Guy Kawasaki on his latest book APE: Author, Publisher, Entrepreneur, on how to publish a book and on what should aspiring entrepreneurs do next once they have an 'idea'. Read More

A franchisor is a franchisor. Period. A lender...is a lender. Period. Lenders lend. Franchisors sell franchises. They shouldn't be lending money to franchisees. Read why. Read More

When starting a company, building a community around your product is important. For entrepreneur Oleg Gutsol, the community came first, and he built his team around it. “I love working with great people, and creating a company was another way of gathering together... Read More

Social Media monitoring tool HowSociable is one of the best tools for monitoring and tracking your brand online. Read More

Content curation is all the rage these days! So what exactly is “content curation?” Here are a few excellent posts I’ve found on the subject. Read More

I sat down with holistic nutritionist and vegetarian chef, Sarah Britton (BFA, CNP) of My New Roots, at the TEDxAmsterdamWomen conference to find out what her most effective marketing strategies are. She shares some juicy tips in this short video. Read More