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Marketers are brilliant at creating buzzwords and then saturating all matter of communications — whitepapers, PowerPoint decks, tweets, casual conversations with Starbucks’ baristas — with them. Equally impressive, marketers excel at then claiming to hate the very turn of phrase they elevated to bu Read More

By Eunisse De Leon

Have you ever looked at a majestic piece of art that left you wondering how people appreciate it when it’s an abstract painting? Or watched a big-budget film in a foreign language you don’t understand? How about telling a joke you found funny to a friend who didn’t get the pun Read More

While most local bookstores struggle, Changing Hands Bookstore is opening a second store. Here's how you can build your business with their strategy. Read More

Ricky Damron speaks about the benefits of moving brick and mortar businesses online and how doing so saves money and also allows for more employee and structural freedoms. Read More

Twitter is now a publicly traded company (as of earlier today), but many small business owners and entrepreneurs still use it for marketing and networking. Will the interest from Wall Street have an impact on how they use it? Certainly, investors will demand profitability. That will require more ad Read More

Developing a social media strategy, following through on the execution, and being consistent in how you present your company, will go a long way toward increasing your brand visibility and reinforcing it in the minds of prospective customers and existing customers. Read More

How your business is organized can have a major impact on the outcome of your business. Here are tips on the best organization structure for small business. Read More

Communication is an essential human need as well as a right in order to exchange ideas, thoughts, opinions and meanings.

It is the foundation for all types of relationships, whether professional or personal. It is a major player in our active lives, social activities and business networks. Read More

The toughest part on your way to mastering any skill is always making the very first step. SEO is no exception to the rule, and there's no better way of getting reliable beginner advice than looking up to some of the top SEO experts and firms on the market. Read More

Getting your articles shared by your industry Influencers amplifies your content, extending its reach to new readers, and potential customers. Read More