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Nobody can deny the importance of LinkedIn anymore. With more than 175 million members in 200 countries and territories, the social network is the top site for business professionals. I have received several emails from readers of the blog asking if I could share some tips to help them leverage Lin Read More

A company profile, interview or story in a top industry publication can be a GOLDEN opportunity for small businesses. Increasing media exposure and coverage within your target industry often translates into more business opportunities and more growth momentum. An active PR strategy should involve s Read More

Many small biz owners and start–up entrepreneurs relentlessly network to build connections. But while networking is valuable, connecting with the wrong people – or the right people in the wrong way – can waste valuable time and effort. Here's what you need to know: Read More

How ANY business online can use local SEO for website traffic... even with no "local" offline presence. See why it's smart, and get how-to and first steps. Read More

It’s the 20th of the month, and you haven’t sent out your monthly newsletter yet. You panic and eat half a package of the new Candy Corn Oreos, and while they’re delicious, you don’t feel any better and you still have to find content for your email. Read More

Is marketing as we know it dead? Is product quality a promotional strategy in itself enabling organic and peer influenced brand endorsement? Read More

Do you know who your target market is? Your real target market? I am tackling this question with my business and have come up with a few insights on how to find it.


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Act-On’s Chief Deliverability and Privacy Officer discusses retention email affect deliverability and reputation. He also provides a list of best practices for retention email. Read More

Once thought of as a digital dark art, SEO is preparing to go mainstream. Here's a brief primer on the essentials of SEO as it becomes The Next Big Thing. Read More

Women need to take risks when building their businesses. I share a recent example of how I took a risk and encourage others to do the same. Read More