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We need to ask ourselves this question every time we are about to approach a prospective customer or client. Why? Because the answer will give us the ability to give the customer exactly what they need... Read More

Modern portfolio theory assumes that we are rational investors and invest only in efficient and optimal portfolios that provide the maximum return for minimum risk. The truth (as posited by Behavioural Economists) is that we far from rational and are subject to a myriad of psychological influence Read More

Often in the world of Business we fall into the trap of judging books by their covers.

Let's say Dolph Lundgren, co-star of Rocky IV came to you to apply for a job. "What can that muscular, dumb jock bring to my business?"

How about a 160 I.Q., a Masters Degree in Chemical Engineering and a F Read More

Most people consider content as king. That's SO 2010! The customer is king at last and it's all because of Social Media and permission marketing. A big hello to Seth Godin and Brian Solis! Read More

Before we get carried away with the new tools of social selling, like LinkedIn, Facebook, Twitter, let’s take little step backwards and answer a few questions. Read More

I've been remiss telling this great customer experience story. About three weeks ago Kay, Kelly and I had dinner with our good friends Art Turock and Haley Ashland. We chose Joey Southcenter, because we enjoy the food (blue cheese covered french fries... Read More

Access to capital is the thorn in the side of most growing businesses. “If only I had more money I could…” is a phrase that starts so many conversations with business owners that it could be considered the “entrepreneur’s mantra." This is not whining on the part of business owners; it really is dif Read More

Self Employment Tax rates dropped in 2011 due to the Payroll Tax Holiday. Find out what the new self employment tax rates are, & how to take advantage of your raise! Read More

It's a new year and with that comes new sales projections and goals that are based upon the heightened expectancy that economic recovery is imminent. Those of us in the franchise industry are quite ready for a big year... Read More

Among the many considerations when transforming your hobby, interest or specialty into a small business startup are quite a few legal questions you may want to consider. This extensive list ranging from legal to financing and planning issues is a great place to start. Use it as a road map when star Read More