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Relationship marketing is important in every business. Clients keep your business running. Getting them is one thing, but keeping them is a whole different story.
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Human beings have needed to be skilled in certain areas in order to get through life. Years and years ago, physical strength and dexterity were key in order to work in many areas as a lot of manual labor was necessary.

While that’s still the case in a lot of areas now, those kinds of positions a Read More

Risks are inherent in any type of size of business. The success of your business is dependent on how well you are able to manage the risks. Read More

Effective content marketing strategies are innovative, up-to-date, and engaging for your target market. They should be available to potential customers no matter how or where they want to make a purchase. Competition is fierce, with almost 70% of businesses actively investing in content marketing. Read More

Today’s consumers want the freedom to search the web for the products and services they need wherever they are online. The buyer’s journey consists of a variety of touchpoints where customers engage with a brand. What is omnichannel marketing? Customers want to know that the brands they purchase fr Read More

As an advisor to entrepreneurs, one of the most common requests I get is for an evaluation of a next startup idea. I try to explain that even the most innovative idea will fail if it is not a good fit for you at this time, so the question I ask them is “why you now” rather than “why this solution n Read More

In this post I wrote for Franchise Direct, I share three things a good franchise attorney can do for you-and your franchise business. Read this before you make a move! Read More

Since the pivot to working from home, you may be hearing the word “workflow” more often. Although in the past the word tended to be associated with big cross-functional business processes, the concept scales—from work done by individual contributors all the way up to massive projects.

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The reason you want to own a franchise can't really be put into words. If you'd like to know why, read this franchise blog post. Read More

Here are six ingenious steps you can take to improve your brand image, and once you employ them, you are sure of yielding better results. Read More