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It’s still popular these days for startup founders to operate in stealth mode, meaning no details about the idea or progress are shared with anyone until the big reveal and rollout. The common reason given is that this prevents any competitor from stealing their idea and beating them to market. In Read More

Driving organic traffic to one’s website is the biggest challenge new Internet brands face.

I have experienced it before, and I see other business owners struggle with the same problem time and time again. Read More

In this episode, I interview Gini Dietrich, a crisis management professional. She’s the founder and CEO of Spin Sucks, a site that helps businesses thrive with their public online communications. She also hosts the brand-new Spin Sucks podcast. Read More

There are several ways you can boost productivity naturally, be it through exercise or essential oils, check out our guide for more tips. Read More

Passed in 2015, net neutrality guidelines were intended to prevent certain practices such as throttling and give all websites equal treatment. Like most things these days, the repeal of net neutrality has proven controversial. Now a new survey discovers what small business owners think about the ch Read More

Have you been measuring your "ticket volume by channel"? How about running a "ticket transfer analysis"? Tracking and measuring these fifteen helpdesk metrics will help you better organize, train, and manage your support teams. Read More

A 2015 Gallup Poll of 7,272 U.S. adults found that at some point in their career, one in two had left their job to get away from their manager. Only one in three people are engaged at work, and managers account for at least 70 percent of the variance in employee engagement scores. How can managers Read More

The business of looking good is tough. Digital Marketing for Salons is not cakewalk due to the nature of the business itself. It is highly competitive and is largely dependent on impressive ratings and positive reviews. Read More

Recently I spoke about influencer marketing at PR Bootcamp in New York City. Just before my presentation, a panel of editors and producers from television programs like Dr. Oz and The Today Show talked to an audience of public relations professionals about getting products and experts on their prog Read More

Want more quality leads? Who doesn't?

But while the objective of lead gen is pretty straightforward, its execution is not. "Leaks" in your lead gen operation make it the harder it will be to bring in the quality leads you need to hit the most important goal of all: revenue. Read More