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MailChimp's app for HootSuite delivers detailed List and Campaign information and statistics, as well as great integration with HootSuite's social sharing and profiling capability. Read More

Give up too soon on your idea and of course it will be destined for failure. Here are four essential tenets of inventing and product development that will... Read More

Tap into how our brains are wired to make your messages more memorable and motivating. Here are three big ways to make your marketing and meeting content less confusing and more engaging. You get people to do what you want them to do. Read More

by Thom Rigsby. Whether you’ve just opened your doors or you’ve been operating for years, it is up to you, the business owner, to make clear, effective decisions if your business is going to succeed. Let’s look at three questions that can make the difference between a wildly successful business and Read More

By Hassan Bawab. If you have experienced shopping in large online market websites like Amazon or eBay, you have most likely seen how online product recommendation engines work although you do not know what the system is called.

Based on the name, a product recommendation engine suggests products Read More

An underutilized, but valuable resource, every startup should investigate is a formal or informal connection to your alma mater, including any local university. These resources are definitely not limited to students, since every university seeks out and needs the real world exposure and experience Read More

What if you have a brilliant idea and your friends and family talk negative things to you? Find out how you should stay motivated in such a situation. Read More

As a home business owner, it makes sense to look for success on LinkedIn. This book might be able to help you. Read More

Merchants and retailers are often on the front lines of managing payment card fraud. Online businesses face a unique challenge because all purchases are made as a “card not present” transaction. But there are red flags to look out for and security measures to put in place that will help minimize lo Read More

Want to improve your networking? Here are some strategies. Though I highly advise that you should know a lot about it before you even attempt to read this. It is really hard to digest. Read More