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Relationships based on trust equate to better retention rates, more efficient decision making, higher conversion, happier employees and more satisfied clients. Here are six practical tips to build trust with your B2B audience through content marketing. Read More

SEO is at the heart of online marketing efforts for small businesses today. Make sure you understand what it is and how to take advantage to generate online leads. Read More

What the Hell is a silo link structure, and how to I create one to make my website rank better in search? Keep reading to find out!

If you’ve read the title, you should already know that we’ll leave off-page SEO for another day and focus on on-page optimization, particularly how to implement a l Read More

Video marketing is becoming more popular with business owners and audiences alike. Use these tips to get started on it. Read More

Guest contributor Paul Matthews, lists the various online business trends every savvy business person should be aware of. Read More

There is a right way to do keyword research and a wrong way.

...and keyword research is probably the number 1 mistake I see on websites.

The wrong words/phrases are used throughout your website so Google doesn't understand what you want to be found for.

...and if you are not doing keywor Read More

No design skills? Or don’t know how to create beautiful Social Media Images for your Hotel?

No worries, Canva has a solution for your Hotel. I am fortunate that I have an awesome community that is not afraid of telling me when something is off with my content. And have over the years d Read More

Many are focused on the wrong things. Improper focus leads to inaccurate measurement and ineffective steps to correct it. As a result, the conclusion is that social media doesn’t work. Here’s how to align your efforts for an optimal result. Read More

I tell entrepreneurs that Google was an “exception” to all the investment and startup rules, but I’ve always wondered what it takes to be an exception. Since every business is built by unique individuals, I’m totally convinced that exceptional people are the key to an exceptional company. Read More

Known as a CTA, a “Call-to-Action” is a way to compel a viewer to take immediate action through buttons like “Learn More”, “Donate” or “Call Now”. Websites are created for the purpose to draw attention and grow your business, so it is imperative that your website directs visitors to take some form Read More