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A key part of marketing is what you actually offer for sale to your customers. Taking a car as an example you always find a base model and you can get optional extras to suit your needs, budget and desires. Is there an opportunity for your business to actually charge for the optional extras that may be currently giving away for free them and grow your sales?


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A key part of small business marketing is ensuring your potential customers are aware that your brand exists. Here are three simple tips. Read More

Being successful as an actor is tough.Through years of hard work, learning and perfecting their art some get the break they desire and get and keep their loyal fans.This is actually not that dissimilar to owing a small business. So, what can you learn from successful actors?


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Searching for the next big idea that will revolutionize your marketing and gain new customers? Well, the answer just might be found in history that you can adapt for your business today. Here is one story which has similarities to today’s environment and the challenges facing small business.
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One of the best things about marketing is that you can gain ideas from a variety of areas and the festive season is one of them. After a hectic year for many of you this is the last week before taking a well deserved break.

Here are 5 simple marketing lessons from the festive season you can apply to your business in 2010.
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The same products, services and communication or are you adding a little sugar or spice? Whilst it is perfectly okay to keep everything the same if they are gaining results, it is a good idea to have a mindset of constant improvement. Here are a few tips to help you cook winning marketing recipes and build strong customer relationships. Read More

Learning from other other small businesses can spark ideas and opportunities that we can use in the marketing of our brands. This is an interview of a small business owner who started just 3 years and Lisa shares how she has grown her small business. Read More

An important part of small business marketing is estimating the size of your target market. Here are tips to help you. Read More

There are so many marketing tactics to choose from today that it can difficult to know which ones are going to give you the best return on your money and time and strengthen custimer realationships. One way to make the marketing tactic choice easier is to select your marketing strategies first. Your marketing strategy is your overall game plan. Read More

There are so many possibilities if you think about it. However it is an important piece when building strong relationships with your customers to gain these insights from both a business and personal aspect. Read More