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Chief executives and managers often highlight the importance of teamwork, which makes excellent teamwork a core responsibility to attain in many industries. Read More

Employing videos is a fail-safe method of popularizing your products and services in the business-to-business domain. Videos, through their audio-visual content, offer … Read More

Did you know that out of several million Internet users worldwide, over 140 million of them live in the United States? There are several ways to connect with a majority ... Read More

Don’t charge the hill until you are “ready.” This probably seems obvious to military types, but I see entrepreneurs violating this rule all the time. They approach key potential investors way too early, trying to talk their way up the hill, with no supporting business plan, and before they have a s Read More

You have a small business, and some loyal customers, and you are wondering about starting an email newsletter. What content should you have? Read More

Here is why mobile marketing can help you find new customers, and get your current customers to continue to be interested. Read More

Clearly, organizations are getting the message about content, the problem is they are forgetting to provide the content. A couple of examples, in cleaning out my email this morning, I've actually encountered several offers that I've found interesting. I dutifully clicked the links to get the inform Read More

I'm very goal directed. However, without the awareness the metrics provide, I can only be well intended. Making my goals will be a bit of a hit or miss effort. I would certainly try hard, but absent the metrics and the awareness they create, I couldn't make the decisions and take the actions critic Read More

Finding and serving customers around the globe used to be the province of larger companies. It was difficult for small to mid-sized companies to move beyond their home regions. Often it required massive resources and investments. Today, it's high on the to-do list of most entrepreneurs and start-u Read More

Does your marketing tell a story? Well, perhaps, but in this post blogger Drew McLellan argues many of our marketing stories fall short. Why? There may be a variety of reasons and McLellan compiles a pretty compelling list. Be sure to check this post to see what pieces you may be missing. Read More