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When we first launched our remarketing service in 2009, Randy Stross wrote a piece about email remarketing in The New York Times suggesting that while remarketing might be a great idea for ecommerce websites, it’s not a great idea for consumers. He likened emails following up on abandoned shopping Read More

Every day leaders are made, deals get sealed, and negotiations fall through.. So what separates the ‘made’ deals from the ‘broken’ deals? Following these simple yet forgotten ‘seal the deal’ rules:

Seal the Deal Rule #1: If you don’t tell people about your success, they probably won’t Read More

Effective commenting is an art and when done correctly, it can raise your profile, establish your credibility, drive more traffic to your site and gain you new readers. Read More

Three tips that make the get out of your web testing efforts by the multivariate testing analytics lead at JPMorgan Chase. Read More

Podcasting is gradually making its way into the mainstream. For now it’s an emerging means to share audio files on the World Wide Web. However, podcasting is opening up communication and marketing opportunities for various businesses. Read More

Frank Strong discusses small business marketing through Facebook. Join the conversation and let us know what success you've had with Facebook Marketing. Read More

If you want to innovate you have to harness the creativity within your organization.

Most managers think that means allowing chaos. But experience has shown us that creative thinking is at its most powerful when it operates within well defined rules.

Here are that 11 that will work immediat Read More

mobile marketing is a marketing strategy that involves the usage of mobile phones or hand held devices to advertise and promote a particular business to a target audience Read More

Small businesses historically have created 70 percent of all jobs in the U.S. With such a high percentage of the workforce, employee-related tax challenges for small-business owners are inevitable. Here are four common tax pitfalls, and what you can do about them. Read More

Customer Testimonials: Make it super easy for your customer to help you. Here’s a simple and effective way to solicit and secure great testimonials. Read More