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I love watching a great sushi chef at work, so I sit at the sushi bar. They are masterful, food artisans that create with exquisite detail, care, and enthusiasm. I also love a great sales pitch. Unfortunately, I hear very few these days and a call this morning prompted this post [...] Read More

From keyword optimization in website content to social media sites, these SEO tactics help get more website traffic and improve search engine page ranking.


Good search engine page ranking with relevant keywords is the key to getting more traffic for your website. More website traffic increases Read More

Internet Marketing Strategies to Help You Get More from Your Website. When we are starting out online we forget that we don't get traffic until we make the effort of implemeting strategies that are worth the time. By having a website, we are open for business 24/7 and this improves our business pro Read More

Technology is an important piece in the puzzle and is significant to a smooth running marketing and IT infrastructure.
Marketing doesn’t work efficiently if you don’t have the proper technology to support your initiatives. The process needs to be effective, where the results can be organized in a Read More

Over the next hour or so I’m going to conduct a live link building analysis on the top three competitors for the term ‘digital marketing’ in Google.co.uk search results.

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Few things irritate me more than opacity and unfairness at work. If you have the privilege of leading people, one of the quickest ways you can lose your legitimacy in their eyes is to take away their voice. Before you make any decision that significantly affects the work your folks do, you better h Read More

As a business owner or manager you realise the importance of staying ahead of retail trends and payment methods, but it is also important to understand how your… Read More

The business climate today is all about how to make your marketing message heard above all the “noise” of competing marketing messaging in an age where we are all faced with “information overload” to the nth degree. Business owners are always looking for ways to maintain a competitive advantage and Read More

This blog post explains why our marketing company, Addwater, has a blog and why all businesses should. It draws on advice from SEOmoz, The Blog Herald and ProBlogger. Read More

One of the key concepts to any brand identity initiative is helping organizations understand their differentiation. It’s one of the hardest parts of the process, but it’s also one of the most critical. As Philip Kotler, professor at the Kellogg School of Management has written, “The art of marketin Read More