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When marketing your brand being seen and heard is one part of the chain that is needed for success, although at times this can be easier said than done.There are no black and white answers to maintaining the awareness and presence of your brand. Here are a few suggestions: Read More

And we're off! This is our first HPSugartone making your business amazing entry so vote now. As a business owner, you have to make decisions on a regular basis. Whether they are big decisions or small ones, every one has an impact on your business. Of course it’s not uncommon to feel a bit overwhelmed. Well then, follow Frederique Murphy's five steps to put all the information into a logical order that will help you to make the best possible choice. Remember comments win prizes on this post Read More

Coming this fall is the second annual GrowSmartBiz Conference being held on November 5, 2010 at the Renaissance Hotel in Washington, DC.... Read More

How important is social media---Facebook, Twitter, LinkedIn, etc.---to your small business? Well, not necessarily as important as some of your core activities like providing services and products as this amusing video reminds u Read More

Scott Fox posts regularly here at BizSugar, but I thought I'd take a moment to highlight this particularly great video he's created for his online business community, great because it states something that should be obvious to everyone in small business, but perhaps isn't. You WILL need to market your product or service and market it well to stand out from the crowd and be successful in your small business. Marketing is not a dirty word. It MUST be part of your business plan. DON'T make the mistake of thinking a great product or service will market itself. Make sure you have a plan for how to get the word out. Read More

Conversion rate optimization will establish credibility with new users. In the end, you will be handsomely rewarded for helping them find the products and services that they need Read More

If you want your visitors to take action while visiting your site, you've got to tell them what they need to do. Otherwise, they come, stay a bit, and leave. Here's how to help your site get some much needed action.. Read More

Twitter is all about building relationships with your followers, whether it be through a company account or personal account. Many small businesses have trouble gaining a following which results in abandoning their Twitter profiles. This is based on user error and how the account is managed. Users that lack Twitter knowledge and fail to put the time and effort into learning the fundamentals are usually the first to quit and decide to never go back. The secret to success on Twitter isn’t genius though, it is common sense. Small businesses need to put themselves in the shoes of their followers and try to add value to their lives. The following are some general mistakes on Twitter, which definitely result in not getting followed back or even unfollowed Read More

There is always a danger in focusing on the tools used to get a job done. (We all know the cliché about the six-year old with a chain saw…) That said however, a robust CRM system just might be the most powerful tool a sales team can have Read More

Online small business is about bringing together community. And what better way to do so than by bringing together two of the Web’s quickest growing an Read More