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It is clear that the fancy features and laboriously positioned benefits from software companies do have a place in the market. These companies are great because they push the “innovation” axis farther and farther out. Sometimes, however, it is important to remember that blind allegiance to innovation inherently undermines practical solutions to common problems. Every software company innovates, a Read More

101 Marketing Strategies. Examples of unique uses of social, interactive and experimental marketing. Strategies using the principles of smarter, faster, cheaper. Read More

Project managers need to be allowed to re-adjust their focus away from project management methodology requirements back onto being focused on people management Read More

What is 'personal engagement' really?

Shane Ketterman of Five Forces Group says:

"personal engagement is taking the time, as a company or corporation or service provider, or whatever your business is and making me (the customer) feel as if you care, are listening, and update me on what’s happening with my product/service/project, etc." Read More

Softline Solutions shows you 51 way great ways to promote your local business on the internet. We talk about local online marketing strategies you can use. Read More

Here’s yet another example of how today’s technology can drastically improve your email marketing for small business. Are you leveraging your Web site to offer a virtual tour to showcase your products and services? Virtual tours can be a great way to bring your showroom to your customers, rather than worrying about bringing customers to your showroom. This strategy has been working for home build Read More

In sales you should always be learning: Where to find Audiobooks at a better price other then ITunes. Read More

Travis Campbell wrote this blog post while at InfusionCon (@infusionsoft) the email marketing 2.0 experts and their user conference. Followup marketing isn't nearly as hard when it's profitable. Follow these strategies and see for yourself. Read. Learn. Connect. Read More

The FREE White Paper List is a summary of the free white papers that have been posted during the past week on Twitter. Each white paper is completely FREE and does not require either email registration or any other personal information. This is a great way to review white paper examples and learn new techniques.

FEATURED FREE WHITE PAPER OF THE WEEK: Title: Greenhouse Gas Management for Mediu Read More

I'm sure you've heard of Mr. Appliance by now. No? How about Mr. Handyman? Ok, now I'm getting somewhere. It seems like a lot of franchises have the name "Mr." in front of their names, lately. I'm not sure why.... Read More