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This point and the importance of the details cannot be over emphasized!! Running your business in a way that you always 'sweat the small stuff' is one of the biggest things that will distinguish you from your competitor in the consumer's mind. Read More

Discover how an small offline business grew an email subscriber database without a website, and at a very low cost that would meet even the tightest of budgets. Read More

2010 is supposed to be a big transition year for small business. Indicators show the economy is improving. More guaranteed loans are available for small Read More

One of the toughest tasks for a SME business owner is generating new business, and many find the going tough because they are doing the all of chasing to find the new business, rather than new business seeking them out for their expertise. This article provides 8 tips for cost effective marketing of your business expertise to attract new business and reduce the time spent chasing it.
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Businesses are engaging nowadays more and more in online marketing strategies. They are making efforts to implement a good search engine marketing strategy, struggling to get members on social networks and to keep them engaged. However, there is still the question of which metrics should be monitored from your online reputation management strategy, which are the ones important to monitor the ROI Read More

Ever wonder how big businesses are leveraging social media? Burson-Martseller recently released a report highlighting the Fortune Global 100 companies and how they are using the newest tools of the web 2.0 world. Read More

Employee Benefit News provides a link to a report profiling the top 10 companies in 2009 from the perspective of employee benefits packages. They include some surprising features including a focus on wellness over treatment for illness as a way of bringing medical costs down and show appreciation for employees. Of course, many small business may not have the resources to create such ambitious pro Read More

When cutting costs, think twice before cutting employee benefits in your small business. In this article from the SCORE Website, nationally known small business expert Rieva Lesonsky insists costs should be cut just about everywhere else before considering eliminating benefits your employees look forward to. You will loose more in productivity and morale among employees then you will save on your Read More

I mentioned in my last post that I would discuss the “how to” of implementing operational efficiencies within your social marketing efforts so let’s get to it. Friends and clients are always asking me, “is this social media thing really worth the time and effort?” My answer is, “it doesn’t have to take a lot of your time as long as you 1) Carve out a set allotment of time each day to develop c Read More

How to show your clients a different way to look at savings on a purchase and how to potentially neutralize cost objections. Read More