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Consumer expectations for websites have changed. Here is a partial list of what consumers expect in 2010. Read More

All businesses are now a days struggling to get their websites on the first page of search engines. Therefore, they are trying to learn how to make best use of search engine optimisation techniques. As a search engine optimisation consultant, SysComm has put together 10 best techniques to include in your search engine marketing strategy to improve your site’s optimisation. Read More

Organic search results will be free, and you do not have to pay anything to run a campaign such as this. But is this a good or a bad thing? Would it not be better to pay and perhaps to see better results? Read More

I’m sure most of us know how powerful social media is as marketing tools to promote our businesses and connect with our audiences. However, knowing is only a part of the equation, what about results; successful ones? Two Rice University researchers found that Facebook fans of a social store chain 36% more visits as compared to their other customers. Read More

Create an effective email marketing list with these tips from EasyContact. Read More

Some people say advertisement is a big waste of money with the advent of social media but I do not agree with that statement. It is an important part of marketing and there’s no escape from that fact. There are some that are created so professionally becomes an art on itself. Unfortunately, this usually isn’t the case these days.
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This is attribute #6 of the Top Ten Attributes of a Guerrilla Social Media Marketer. (unedited excerpt from my upcoming November 2010 book published by Entrepreneur Press and co-authored with Jay Levinson):

#6) Free and Variable

It is important to use free digital give away’s that have real value and customer benefits. Then of course we need a variety of paid options to upgrade to. One size Read More

There's a huge difference between ringing up customers vs, caring for clients in your local business. Read More

Working moms are an often overlooked population when it comes to targeting your online marketing. Here is a post on what you can do for working moms with your online program.
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I just finished up the latest book in the Jason Bourne series, Bourne Deception. I love the action and intrigue of a good spy thriller. It pulls me back to my early days in the intelligence community…

Okay, maybe not quite the same–I never had to kill quite so many people to accomplish my objectives. However, it did get my creative thoughts going ... Read More