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In marketing, marketers do as much as possible to get people talking about a particular brand. In this day and age, there’s a trend where most will gravitate towards social networking platforms. Even though it’s still under the category of New Media, most people tend to overlook the other platforms encompassed under the term New Media; online forums for example.
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Robb Mandelbaum, in his You're the Boss column in the small business section of the New York Times, reports trouble for small business legislation in Congress as support for hiring and investing incentives and to spur small business lending face some resistance. Both are key components of the Obama Administration's plan to bolster small business, but whether these measures can make it through the Read More

What is an entry point in a white paper?

An entry point is the point at which the reader first enters and begins to read the primary white paper content. By increasing the number of 'entry points' into your white paper, you can increase the number of opportunities to engage a busy reader, especially those that have a short attention span.

This blog post will provide you with several tips o Read More

Lawsuits are expensive, time-consuming, and can considerably hinder a small business. Detailed, well-drafted, and skillfully negotiated contracts are worth the Read More

If you’ve already got a customer list for doing research, doesn’t it stand to reason that you would use that list for more than just asking questions and collecting feedback? Read More

In sales it all about who knows you not necessarily what you know. You need to get the word out on what you do. Make sure that you tell people what you do to get referrals. Read More

Twitter is growing at almost 1,900%! So use it to enhance your business perspective. The twitter rules that businesses must know. Read More

The general consensus for most businesses is to go online to spread their name; what we call buzz. The buzz around brands on the news, tweets, blogs and other social media platforms that spreads through product launches and PR campaigns, are as valuable as traditional ad campaigns. However, buzz isn’t technically easy to quantify. Read More

So, general excitement exists about mobile, but what is so great about the mobile Web? More than any other mobile marketing function, the mobile Web allows brands to make real transactions, anywhere, anytime. Read More

Effective Search Engine Optimization is the key to successful online marketing. Search Engine Optimization is the process web developers use for the purpose of improving a website's visibility in search engines. Read More