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Riddle me this, Google execs and PR department: Why did Google choose to market its search engine—probably the only product that doesn’t need advertising—in a very expensive Super Bowl commercial? That, Google, is the only real question we have for you. Why market something that’s already a winner in its space and beyond? Google’s search engine already holds roughly two-thirds of the market. Read More

Will 2010 be remembered as the year franchising as we know it, went totally down the tubes? Check this out; In an effort to boost sales of new franchises, a certain franchise coaching company has decided to offer rebates... Read More

One effect of suffering from the "can't see the forest for the trees" syndrome is that a SME Business Owner can start to live wholly in their own world, and eventually lose sight of the bigger, business picture. I call this affliction SME Blindness and this article explains what to do about it. Read More

Is your customer service focused on your marketing efforts or improving the customer experience? Is every interaction with your customer base an opportunity to sell more product? Is there ever a time when you should suspend your marketing activities? Read this post to find out when marketing can kill your customer service. Read More

According to experts at gather.com, email marketing services take the lead in terms of cost-effectiveness. It's easy to understand why. To start, digital campaigns can reach people around the world for one low cost while direct mail campaigns require postage. Then, the funds saved on printing and paper might be too significant to ignore. Read More

Launching a business in only three weeks may seem a little crazy. If that's the case, Tim Berry is very, very crazy. At today's Growth 2.0 Conference in Miami Beach, Berry presented his case that budding entrepreneurs don't need years to start a business. Read More

The increasing noise in social media is getting louder and as that happens the value of the information decreases. What are some things we can do to filter out the noise and reap the benefits? Read More

This is the time of year when most small business owners focus on preparing their income tax. Some of the rules have changed since filing last and there are certain things you might want to consider before approaching your tax preparer. Read More

Each month, SmallBizTrends.com offers special giveaways to its valuable readers. February 2010 offer is: Enter now to win a free copy of Build a Green Small Business: Profitable Ways to Become an Ecopreneur by Scott Cooney. Deadline is Midnight, PST, Wednesday, February 24, 2010. Read More

What makes one small business stand out from all the rest? Nine times out of ten its the owner. What the owner does, what he says and how he treats ...Customers for Life? Read More