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These days many people talk about the power of having free content to give away as part of your marketing tactics. These as well as bonus offers and samples have been used for decades by successful businesses. Before you decide to use these marketing tactics, consider these three questions to make sure the offers are beneficial for your business and your customers:

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One of the biggest misconceptions is that all stress is bad. Think of a time you had a tough deadline to meet; adrenaline pumping, ultimate focus and your ability to work through got you there... Read More

Don’t bother waiting for the perfect time or conditions, because they will never arrive. (Believe me, I've been there many times, I am sure you have also!) Waiting for the perfect time is the perfect excuse for doing nothing! Read More

Most entrepreneurs do extensive planning and research before starting a business. But, after they get everything up and running, they tend to fall back into a natural bias for action mode. Once your business has been launched, it doesn’t mean your days as a strategist are finished. In fact, they are just beginning. Read More

As small business owners we know we have to take charge of our own future when it comes to planning and operating our businesses. But now, more than ever before, we also have to have the same attitude with regard to public policy. Read More

There's a handful of people that have influenced my online adventures, including, George Nemeth, Guy Kawasaki, Anita Campbell, and Jim Kukral.... Read More

Transparency in business. Who would of thought that it would be such a hot topic? Transparency franparency in the world of franchising. No way! Read More

According to The Nielsen Company, global consumers spent more than five and half hours on social networking sites like Facebook and Twitter in December 2009, an 82% increase from the same time last year when users were spending just over three hours on social networking sites. In addition, the overall traffic to social networking sites has grown over the last three years Read More

The days of the cold static site are coming to end. Customers are tired of being talked at and are ready to get in the conversation. They’re looking for Read More

Warning: I have no scientific research to back up the theory I’m about to ponder, but I would love to hear your thoughts after/if you complete reading this post.

I don’t really recall the first time I discovered this, but it’s happened enough that I can’t deny the powerful tool it is.

focus When I am looking for inspiration for my writing or simply trying to connect the dots to make som Read More