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As Gen Y continues to mature and grow they’re becoming increasingly important to your marketing efforts. Do you have a marketing plan and budget that reflects reaching them efficiently and correctly?

This quote from Gordon Gould will make you begin to think about the power of Gen Y and your business. Read More

As of the end of 2009, Twitter now has over 75 million user accounts registered. This is what RJMetrics found through their Twitter data analysis. Read More

Customer service is a HUGE issue for small businesses these days because of increased likelihood bad customer feedback will wind up not as a complaint lodged only to you personally but published for the world to see online in a feedback forum. But how exactly do you make sure you are providing good customer service and avoiding the kind of online negative feedback that can bring you and your comp Read More

Project management is used by everyone in business to greater or lesser extents. It is still, however, considered a tool for IT and Engineering. Joe the Plumber shows us this is not the case! Read More

We measure performance based on how we have done in the past as well as by how others are doing. This is called benchmarking. This article will help any entrepeneur get the most out of this activity. Read More

If you have used Blogger to set up a blog, you now need to use this “How To” in order to set up Google Analytics to track visitors. No use setting up a blog and not knowing anything about it. Read More

During the past two years, have you brought down your telecommunication expense? Have you re-aligned your telecom needs based on your company’s up-growth or down-growth? If not, you may need a good Telecom Consulting Company. Read More

Do you remember Tom Hanks Mr. Short-Term Memory? This was a great skit (written by Conan O’Brien) in which Mr. Short-Term Memory can’t remember the last thing that just happened or was said. If you use an auto reply on... Read More

Last week I came across an interesting selection of articles on BizSugar. Here they are with some of the thoughts these articles inspired on international business. Read More

In the past, it was possible to hide negative customer sentiment from other customers; if you were unhappy with a brand, product or service you could only share this with your immediate network via word of mouth but this is not the case any more. Every comment on blogs, articles and campaigns are public these days. This is good because people really are interacting with each other but there is a Read More