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Slides from a recent webinar where we talked about social media marketing for accountants, attorneys, architects, and other professional service firms... Read More

Most of us have had an idea that we believe will turn into a viable business. The trick is to make sure that it is actually that - viable - before investing considerable time and money into it. Read More

In the broadest sense, anything that promotes your business
might be considered advertising, whether it's a radio spot, a brochure, or a booth at a trade show. But the term advertising usually refers to paid commercial messages in newspapers, magazines, radio, television, the Yellow Pages, or outdoor advertising.

Here's a rundown of the key media: Read More

Finding a suitable accountant can be hard, especially if you are starting out and have absolutely no clue on where to start. Here are 62 tips from small business owners on how to find and pick a good accountant that suits your business. Read More

Here is the Small Business Administration's overview of franchising for the perspective small business owner. There are also some additional links for more information but here you will find a basic explanation of franchising and how it works. It's a jumping off point for those interested that will get you started and point you in the right direction to learn more. Read More

Business plans range from 20 to 50 pages in length, but, typically, they all contain the same sections. You'll find detailed overviews of what to include within each section by looking at sample business plans and going to online sources. Read More

Your objective is to hire qualified applicants. A job description will help you accomplish this objective. Read More

There’s not a whole lot of point speaking to people who don’t want to speak to you. If you are involved in advertising in daily newspapers, general interest publications, direct mail to diverse mailing lists or even billboards, you are probably wasting a good percentage of your advertising dollar. Unless you’re overall goal is awareness, then this is a luxury best avoided. Read More

Here are seven things that will help you succeed, and they don’t cost a penny. You see, success is not the result of good luck, being born in the right family, or intellectual superiority. Success is neither the property of the elite nor the possession of the privileged; success belongs to the brave soul who is willing to chase it down. Given this, we know that we’re all capable of success! Read More

As time goes on, one of the more interesting trends that continues to happen with surprising regularity is how frequently new business models and ways of doing business are emerging through social media and online tools. In many cases, these trends are helping to reinvent how businesses sell and consumers buy all kinds of products. For that reason alone, new sites are worth paying attention to no Read More