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As a marketing consultant to small and mid-sized companies nationwide, I spend a great deal of time talking to business owners about the importance of marketing and communications, and the tremendous value these functions can deliver for their enterprises – but only when orchestrated strategically and effectively. As part of these discussions, I often ask if a dedicated marketing plan is in place Read More

I am clever. You can tell because the title of this article rhymes. I am also trendy which means I have been the victim of some pretty terrible movements in fashion, hair, you name it. I had a bowl cut back in ’95, I owned cargo pants from Old Navy in ’98 (which I am going to resurrect in 2010), Read More

Happy New Year! To celebrate, I’m going to follow a time-honored tradition and invite you to make some resolutions. Let’s figure out a few things you can do to make your Web marketing more profitable in 2010. It’s a good time of year to assess your overall marketing plan, figure out what’s working and what isn’t and focus marketing efforts accordingly. Read More

A great article on why Twitter will continue and endure! Some time soon, the company won’t say when, the 100-millionth person will have signed on to Twitter to follow and be followed by friends and strangers. That may sound like a MySpace waiting to happen — remember MySpace? — but I’m convinced Twitter is here to stay. Read More

Local search is only one sliver of the search marketing game, but it is an increasingly important one, and one that is changing rapidly. These days people are going to the web to find local businesses, sometimes more than even the phone book. Having a presence in local search is imperative for any small business, but just as imperative is being able to compete for visibility.
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Google's Nexus One is certainly a nifty device, and has generated more than its share of hype. But ultimately, Google's mobile strategy isn't about flashy hardware --- it's all about generating money from advertising, just like in the traditional Internet. Read More

With the increase in businesses using online direct marketing tools, such as email, it has become more important to stand out from the crowd, it has been claimed. According to Madison Claire, writing for wholesale supply firm Drop Ship Access, email marketing is a "tried and true, proven winner in the world of e-marketing" but warns that companies should aim to get the most use out of the tool. Read More

The Holmes Reports has announced its list of the top five public relations campaigns of the decade. These campaigns demonstrate the impressive breadth and depth of the work in the PR profession; the strategic thinking and the creativity that help clients cut through the communications clutter that defined the first ten years of the 21st century and capture the public’s imagination. Read More

With tight credit from many banks some small business entrepreneurs are turning increasingly to family financing to get their startups off the ground. Here First Business News interviews several entrepreneurs in a quest for financing to launch their small business ventures. Read More

A suitable factoring service will help you sell your invoices in exchange for immediate money to help you with your cash-flows. You may be a small business dealing in computer parts or cleaning supplies, the following tips are meant to help you better choose and avail an appropriate cash-flow factoring service. Read More