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Social media monitoring is increasingly important for public relations departments and agencies. The social Web is often the battlefield of modern PR. These social networks of companies, customers, and employees are naturally flowing important stories. That makes it all the more critical that PR professionals are monitoring these new media channels.

One of the most important is Twitter. Read More

Too many people look at customer service as a cost center, when it really should be a profit center. I recently read B-A-M!: Delivering Customer Service in a Self-Service World and it’s an important refresher and reminder of the importance of great customer service. Customer support is something I’ve obsessed over for many years. Here are 9 important reminders + revelations from B-A-M. Read More

Winning Workplaces is a nonprofit committed to helping small and midsize organizations create high-performance workplaces.Winning Workplaces and Inc. Magazine are seeking compelling examples of organizations with outstanding cultures for the 2010 Top Small Company Workplaces competition. The winners will be featured in the June 2010 issue of Inc. Magazine. Read More

When you're planning to start a business, these questions are probably the first things that cross your mind. How much startup capital do I need? Do I have enough money? Can I afford to put up this business? If you want to calculate the amount of startup capital needed for your business, you s... Read More

Congratulations! Your New Year’s resolution is to get serious about marketing your small business. You already know that email marketing is a fun, effective and inexpensive way to do it. So now you’re tasked with building your email list. Where do you start? Here are 5 tips to get you started Read More

With relaxing attitudes in many states on use of marijuana, specifically for medical purposes, a California tech startup is focusing on bringing a sophisticated suite of business management tools to the industry, comprised mostly of small business, to help them handle regulatory, tax, invoicing and supply chain management issues. CNN Money.com reports on changing attitudes and an evolving small b Read More

Another Topsy-enabled jQuery plugin to list the most popular posts on your website, from your Twitter timeline or for some keyword within a selected period of time. Read More

Here are 10 traps for entrepreneurs to avoid while starting or running a business from MSNBC courtesy of Forbes Magazine by contributor Martin Zwilling. Zwilling knows his way around entrepreneurs and startup and small ventures and is the founder and chief executive of Startup Professionals, providing startup founders and small business owners services and products to succeed in their ventures. Read More

Marketers who want to be relevant to today’s consumers must use direct digital marketing as the cornerstone of any marketing plan. Read More

I have long suspected that most business people cannot give a simple definition for the common term of business model.  It seems to be a nebulous and vague term that escapes most. Read More