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A key part of small business marketing is ensuring your potential customers are aware that your brand exists. Here are three simple tips. Read More

Personal Branding - “Who are you?” A poem by Oscar Wilde. Is personal branding important in the current job market. Read More

In 'real world' shopping you can look your customers right in the eye, chat with them and thus understand what they want, or guide them to a certain item. And if they come back again and again, it's partly because they like you or your staff, as much as liking your product (unless you're in a specialized field). Read More

You think your business has it rough? The people of Battlestar Galactica have lived through a recession you wouldn't believe. Read More

The question of how to franchise a small franchise is often pondered by small business owners who believe they have a great idea and hope to take it to the next level. Selling franchises for your small business idea is the holy grail for many entrepreneurs, the gold at the end of the rainbow when they can spread their idea into ever larger markets and perhaps step back from the day to day operati Read More

Stories of Zappos, the online shoe retailer, and how they have pioneered a new way of doing customer service, using social media, and selling products online are now all over the business and trade media. From their policies such as paying new recruits to quit within their first 60 days (arguing it costs less in the long run) to having a manifesto of ten principles that guide their customer servi Read More

Here’s another selection of articles from BizSugar with the thoughts they inspired on international business. Read More

The basics of SEO for entrepreneurs. Every entrepreneur would benefit from understanding what search engine optimization is and how it can help his or her company. Read More

Learn how to use the jedi force for Search Engine Optimization (DIY SEO) and get the resources you need for better search results success. Don't be the bad guy. Read More

Awhile back we talked about the persistence effect and how, despite the fact that it is a very old school marketing phenomenon, it still applies in the world. What exactly are YOU afraid of? Risk from a refresh perspective. Read More