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Whether you are an established business venturing into the world of online marketing or an e-commerce startup with nothing but a Website, a product and a dream, this article from online marketer Nikki Pilkington looks at why your efforts may not be generating the kinds of results you expected. Don't make the mistake of throwing in the towel or wr Read More

Data released in a study conducted in July reveals that more than half of ad impressions and 95% of clicks in online ad buys were fraudulent. Click fraud continues to plague online advertising, but many just want to sweep it under the rug. Radar Research managing partner Marissa Gluck calls it "the dirty little secret of the online ad industry th Read More

We'll give you a list of tactics that will drive those pesky clients away and quickly lead to your ultimate goal: freelancing failure. Read More

Have you ever wondered how communication impacts organizational performance? Well if you haven't, you should, because recent studies by Rittenhouse Rankings indicates there is a direct connection. Read More

Almost any skill or talent might be the basis for a small business. But remember that no matter how much fun that activity might be, when it comes to creating your own business, it will also be a lot of hard work. In this video, photography expert Anthony Maddaloni talks about some of the challenges facing those beginning in small business in gene Read More

This post from Caron Beesly examines the home based business market and tips on entering it. According to Beesly, about 52 percent of all small business are based in the home, a result of the lower cost and lower risk this approach can provide. There are, of course, a wide range of businesses that can be run from the home, often with little or no Read More

During a selling interaction, sometimes salespeople get so wrapped up in their product or their pitch that they forget a human being is right there next to them. Read More

If you want to find the happiest people in the U.S., look first to small business owners, a recent survey says. Read the full article in the New York Times small business section along with an exhaustive list of how other workers rank. It's probably no surprise to anyone in this community that small business owners, who can often control their ow Read More

I had a business for 10 years. These tips are actually pieces of my experience, broken down in several areas, like projects, money, team, partnerships and strategy. Read More

Listening is important for any business. A way to do that is through marketing research to understand what consumers care about, and get insights to what they think about you. However, it is usually quite expensive and time consuming, and you would only be able to capture a static snapshot of consumer interests. Read More