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How do you want your clients to behave when you work with them? Do you need them to stay out your way? Do you want them to review your work as you progress? Do you want them to just relax and have fun while you take care of the work? Read More

Sleepy’s tagline is “For the rest of your life.” FedEx’s is “When it absolutely, positively has to be there overnight.” Ivory Soap’s is “99.44% pure.”

A great tagline communicates confidence to customers. It sets expectation. It is a concise way of saying what your customer will experience. Read More

Goal setting is good. But there are indeed some caveats as with any technique.In this post I'm going to help you identify those caveats so that you are not cheated by them. Read More

Customers can be fickle creatures, and figuring out what they want can vary depending on your particular industry or product. However, customer turn-offs are pretty much the same no matter what type of business you own. We look at three biggest mistakes that drive away customers, and we offer tips Read More

It's day eight with your new hire, and you are quickly becoming aware of major problems. Perhaps he is turning in incomplete work. Maybe she is taking 90 minute lunches. Or it could be he/she has managed to offend everyone in the office with extreme views.

Before you beat yourself up too much, t Read More

nfluencer marketing is typically a public relations tactic employed and executed by agencies with big budgets on behalf of their clients. However, as small businesses seek out cost-effective ways to reach a new audience, engaging online local influencers is a tactic worth considering. Read More

After entrepreneur Ilya Pozin suggested a list of the "9 things that motivate employees more than money" on Time's small business website, dozens of commenters debated whether or not cash was still king. Some readers worried whether Generation Y's focus on life experiences had dethroned the regular Read More

Several years ago, I had an eye-opening experience while in the midst of venture capital pitches and fundraising discussions for my company, Lendio.com. I remember one particular VC who ruined his chance of partnering with us right from the start when he said:

"I don't know how anyone can be a p Read More

Employees form the backbone of any business, and employee morale is a critical factor to a company's growth and success. Happy employees work harder, are more creative and care more about the company's overall success. Here are three tips you can follow to boost morale at your small business. Read More

Alright let's talk about climaxes today. The dictionary defines the word climax as: The most intense, exciting, or important point of something; a culmination or apex. Read More