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Back in 2007, as a new paid sick leave law — the first in the nation — was about to take effect in San Francisco, Bill Stone was worried. Mr. Stone owns the Atlas Cafe in the city’s Mission District, and the new law directed him to provide his 21 employees with one hour of paid time off for every 3 Read More

he PPC world has been abuzz lately over the recent announcement that Google has released its image extensions program in beta. Adwords Image Extensions are a special type of pay per click listing currently only available to the top bidder, which allows them to add certain images under their text a Read More

It doesn’t matter if you are a blogger, SEO writer, copywriter or a webmaster. You need to do at least some Internet marketing to boost your visibility to search engines... Read More

Traditional marketing isn’t inherently flawed, but it hasn’t evolved much despite changing technologies. Even with so many new tools with which to convey our messages to prospective customers, especially social media like Facebook, Twitter, and beyond, few businesses are actually doing anything mar Read More

Regardless of whether you are in business, trying to put your startup on the map, new to the working world or focus mostly on non-profit work, LinkedIn is a very good networking tool to help you achieve your professional goals... Read More

25 years ago, Wieden+Kennedy, then a small Portland ad agency, penned the famous slogan for Nike – Just Do It. Two years later in 1990, I co-founded my own advertising agency and I have been working as an entrepreneur and with entrepreneurs ever since... Read More

Question: We offer health benefits to our 13 full-time employees, with no employer contribution, as a rule. However, for 15 years, we have contributed a portion to one employee’s health insurance for her child. Will there be a problem continuing to do so under Obamacare, or are we required to offer Read More

A few things companies should be thinking about in the wake of the Obama administration's decision to delay a key requirement of its new health-care law... Read More

In case you don’t know, southern chef, Paula Deen, is at the center of a lawsuit that seems to have spun out of control. The stories that are being told about her do not match her branding... Read More

Over the past couple of months my team at AdEspresso has increased our organic blog traffic by 203.5% and I’m going to share the secret of exactly how we did it! Step 1: Conduct Keyword Research... Read More