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Marketing content, by design, is meant to appeal to your prospects and clients. Attempting to impress with big words or complicated phrases can drive people away. Read this BRIEF post to learn why. Read More

I was recently offered my largest hourly freelance writing fee thus far to script an online gambling website. It became an inner battle between the need for a paycheck, ethics and morals. Sometimes in business, as in life, it is to our conscience and gut instinct that we must turn for the answers... Read More

Four entrepreneur-friendly talks on maximizing the web. Includes speeches by David Siteman Garland of The Rise To The Top, Chris Reimer of Rizzo Tees, tSunela, and Brad Hogenmiller of Rehab Care. Read More

Woody Allen was attributed with the quote – “eighty percent of success is showing up” but I would add that in marketing it’s all about following up.

follow-upMost marketers get that at the most basic level – you send out a mailing, someone asks for more information, and you jump on the phone and try to sell them something. Read More

Learn from your peers, damn it! Too often entrepreneurs make big investments, expecting big returns and it doesn't come true. Here are the experiences of some fellow entrepreneurs on where they wasted money. Don't make the same mistakes! Read More

I don't know about you, but I tend to find that reading anything technical these days is a bit on the heavy side. The interest is there, but somewhere around the third paragraph my eyes begin to roll into my head Read More

Life today seems to move at a hectic pace, with many of us rushing from one activity to the next. But this type of life can only lead to stress and learning to slow down is vital Read More

If you want to move your marketing up a notch, then getting online and observing your customers is very easy. I am not talking about stalking or being a peeping tom, but simply noticing and gaining more insight into your current and potential customers. Finding out more about them really does help to build and strengthen your relationships.

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This book/program review by Anita Campbell highlights why this content could be the best thing your business ever purchased. This is a review of the book The Highest Calling by Larry Janesky. It will inspire you to entrepreneurial success in your small business. Read More

As a business woman I have a matter-of-fact approach to finance. If you want to make a profit you need to have more money coming in then going out. Read More