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In 2008 my colleague established a Social Media Team and we started working on a more formalised approach to embedding the principles of Social Media in the organisation. Read More

Movies have a big impact on our everyday life. The movie "Avatar" now has grossed over $600M in sales. In fact, technology has increased our appetite to watch to entertain ourselves since we can now watch not only on television, but computers and smartphones. Read More

Google Image Search is the version of Google dedicated to images and it is a very effective technique for your search engine marketing strategy and implicitly for your search engine optimisation strategy. Read More

Social media is still being looked at as a waste of time by many businesses. Unwilling to take the time to understand how to approach it or to realise it's benefits, it is dismissed as a fad. To their misfortune. Read More

Like it or not, marketing executives are expected to deliver great presentations. And while some marketing executives are competent public speakers, practicing the following advanced tips can take a communicator from “good to great”. Public speaking, like any other craft takes discipline, commitment and plenty of practice. Read More

LinkedIn isn’t just a tool for businesses to expand their brand on, but individuals like bloggers can benefit a lot if they spend some time on it. As a blogger myself, the following are five benefits that this social networking site could befit you as a blogger. Read More

My son is a high-school senior, which means that the volume of college recruiting direct mail has been careening into our home mailbox faster than the Long Island RR rolling into Penn Station at rush hour. As my friend Helen Klein Ross has pointed out, direct mail marketing may be in decline in most places… but it's alive and well and thriving in college marketing. Read More

I talk about small business Internet marketing more than anything else since a lot of people that I know are small business people. That’s why I blog about their experiences and their issues because these people are often viewed as the backbone of any true economic recovery that might take place. Read More

When starting a new business, advertisement is very important. Here are some ideas for advertising including internet advertising and ways to get free advertising. Read More

We cannot keep deferring to the apparent authenticity of others to guide our own lives. We have to build our own. Read More