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There is a lot of focus put on the number of followers and fans you have in the social media world as a small business.  And there are many scams and illegitimate ways to grow your following.

I’m an advocate of “quality not quantity” when it comes to followers, but I did increase my twitter following 40.10% in under 2 weeks Read More

It's one of the most famous quotes from the greatest thinker of the 20th century: "Imagination is more important than knowledge." Applied to quantum physics and the "Theory of Relativity" he might have been right. But did he miss the mark as applies to business? Come find out... Read More

A key part of small business marketing is ensuring your potential customers are aware that your brand exists. Here are three simple tips. Read More

Stories of Zappos, the online shoe retailer, and how they have pioneered a new way of doing customer service, using social media, and selling products online are now all over the business and trade media. From their policies such as paying new recruits to quit within their first 60 days (arguing it costs less in the long run) to having a manifesto of ten principles that guide their customer servi Read More

An important part of running a small business can be seeking out tax deductions, especially around tax time. An important aspect of finding appropriate tax deductions in your small business can be knowing where to look. Here from Bankrate.com are "A dozen deductions for your small business" by Dana Dratch. Let the article serve as a starting guide when consulting your tax preparation professional Read More

Too many people look at customer service as a cost center, when it really should be a profit center. I recently read B-A-M!: Delivering Customer Service in a Self-Service World and it’s an important refresher and reminder of the importance of great customer service. Customer support is something I’ve obsessed over for many years. Here are 9 important reminders + revelations from B-A-M. Read More

One of the best ways to drive engagement and build word of mouth traffic about your brand is to run a contest via social media channels. Not only does it engage consumers with your brand in a fun and exciting way, it results in a treasure-trove of customer information, preferences, and feedback you can then mine to improve your business. And, best of all, launching an online contest can be very i Read More

Kudos to all the companies who have utilised social media in 2009, but since 2010 is around the corner; it is a good time to see what can be done better in 2010. There are many opportunities and so much could be done that the list is endless, but here I have tried to select the 10 lowest hanging fruits. Nothing is absolute, and we all know that what works for some doesn’t for others. Read More

With relaxing attitudes in many states on use of marijuana, specifically for medical purposes, a California tech startup is focusing on bringing a sophisticated suite of business management tools to the industry, comprised mostly of small business, to help them handle regulatory, tax, invoicing and supply chain management issues. CNN Money.com reports on changing attitudes and an evolving small b Read More

Another Topsy-enabled jQuery plugin to list the most popular posts on your website, from your Twitter timeline or for some keyword within a selected period of time. Read More