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Whether we like it or not, business these days revolves around the use of credit or debit accounts and if you're involved in e-commerce you have to address this situation. Read More

Producing great content as a lead generation play is only part of the deal for most marketers. You also want and need to make certain that plenty of Read More

For those who have watched Burger King’s shower babe video, I wonder what you guys think about it. Read More

Blogging has given me a great network of friends and colleagues. I’m thankful for these relationships. They are full of ideas and value. And perhaps even more importantly they remind us to share more openly our little tricks. Things that help us, and might help others, become more successful.

It was one of those relationships and discussions that I want to share with you. The topic was bloggin Read More

Real Time is Big Time

In this week’s article for AMEX OpenForum I wrote what I see as 5 Trends That Will Shape Small Business in 2010 – #1 on the list was – Real time is big time

At some point in 2010, I wrote, all search results will consist of real-time information, scores, reviews, tweets and all, right there and up to the minute. We’re addicted to up to the minute connection and we want Read More

Get your holiday sales promotions ready. Check out these new holiday sales tactics for your business. Increase your holiday seasonal sales this year! Read More

If you work from home or if you're thinking of working from home, make sure you read this to get some great advice. Great tips from others who are working from home. Read More

Some people don’t like communicating with a company logo. But when a company offers a pleasant look and feel, and tweets out information of value to customers, then it is possible to connect with them. Here are 7 suggestions (along with some Twitter examples) for establishing a rock-solid corporate culture on Twitter. Read More

In business, there are those who seek the next innovation. But in the public there are also "traditionalists" who like things just the way they are. The "New Coke" fiasco of 1985 presents valuable lessons to business-owners, advertisers, marketers and freelancers alike. Sometimes it's no good to mess with tradition! Read More

By 2020, 70% of small to medium-sized businesses will be owned by women over 55. What are the factors involved in the push and pull dynamic and how can women use them to determine if owning or starting a business is right for them? Read More