HipChick voted on the following stories on BizSugar

Social Media, Definition, History and Scholarship | Marketing

Avatar Posted by bloggertone under SugarTone
From http://bloggertone.com 5366 days ago
Made Hot by: stillwagon428 on March 19, 2010 3:16 am
I have recently read a very interesting article on Social Media. The article was written in 2007 by Danath Boyd and Nicole Ellison. Both are pretty formidable entities in the world of Social Network Site (SNS) research. Read More
Let me start by saying that I'm something of a heretic, especially when it comes to business. Some would say that I'm outrageously opinionated, and that listening to my crazy ideas could get you into a lot of trouble. Read More
I have been managing various forms of real estate in Florida since 1972. Since that time I have contemplated why there is a “disconnect” between a Board of Directors and their Unit Owners. Read More

Customer Loyalty – It’s all about CRM. | Management

Avatar Posted by bloggertone under SugarTone
From http://bloggertone.com 5366 days ago
Made Hot by: HomeBusinessMedia on March 19, 2010 12:04 am
CRM, or customer relationship management, is about understanding your customer to deliver them a better service while increasing your sales and revenues. Read More
One of St. Patrick's legendary feats is that he chased the snakes off the island. Although all evidence suggests that post-glacial Ireland never had snakes, the symbolic nature of this historic account can be equally applied to your small business.

Every business has its snakes. Those barriers, big or small which are preventing it from reaching the next level, from gaining more market share, r Read More

The Real Value of Social Networks is You - @Baekdal.com

Avatar Posted by billrice under Social Media
From http://www.baekdal.com 5367 days ago
Made Hot by: Biztag.com on March 21, 2010 5:46 pm
Today, in the Wall Street Journal, there is an article call "Entrepreneurs Question Value of Social Media." In it you can read how small business is starting to question the real value of Twitter - pointing to a survey that found that 22% made a profit, 53% broke even, and 19% lost money after engaging with social media. Read More
Bill Rice recalls the late 1990s and the first several years of the 21st century, when lead-gen campaigns on the Web turned acquiring sales leads into a volume game. “Leads were plentiful and a 1% to 2% conversion rate was considered successful,” said Rice, chief sales officer of Kaleidico, which provides software for b-to-b sales. Read More

Does Being a Trusted Advisor Mean That You Don’t Sell?

Avatar Posted by iannarino under Sales
From http://thesalesblog.com 5367 days ago
Made Hot by: keenan on March 19, 2010 3:37 am
The term “trusted advisor” used to mean that the salesperson had the business acumen to help their clients achieve better outcomes. It has now come to mean something less; namely, the false idea that trusted advisors don’t sell. Read More
Top 100 Fortune Companies puts together the most respected and renowned names, which also have access to the best resources due to the large budget they have in hands to manage. Read More

How Marketing Communication Fluff Gets You Into Trouble

Avatar Posted by m4bmarketing under Marketing
From http://www.m4bmarketing.com 5367 days ago
Made Hot by: PeaceNLove on March 19, 2010 2:51 pm
You see it all the time, great marketing communication messages that romance you into subscribing to newsletters, membership sites, products or services. It’s a bit like the early stages of dating if you think about it, lots of sweet talk. When you unsubscribe you realize the communication messages were just fluff.
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Share your small business tips with the community!