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It’s easy to justify cutting marketing costs all together in a down economy. Why? Because you’re looking at it from the wrong perspective. Marketing isn’t a cost – it’s an investment. Read More

Looking for work means keeping your fingers on the pulse of the employment market all the time, which is more than possible if you have a smart phone. Now all you need are the right job search apps, like the 5 below, to help you market your skills, build your professional reputation, and create a g Read More

Entrepreneurs can learn a lot from Harry Potter. The lesson is not in wizardry or how to save the world, but in how important having a single focus and manic determination is to achieving success. Read More

If you’re doing PR, there are some excellent tools available to you to help you gain control of your PR efforts and better capture the hearts and minds of your target audiences. Let’s talk about the top 10 tools used by PR people (including myself) today to get the job done.
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Last year The Work at Home Woman hosted a Business Book Club, where every couple of months participants would read and discuss a new business book. While there was a lot of interest expressed in the group, the biggest complaint that I heard from participants, is that there wasn’t enough time in the Read More

Do you sometimes feel like you are already dragging by lunchtime? Do you feel like if you don’t have that Snickers Bar by 3pm you will never make it until your husband gets home and you still have to run errands and make dinner for your family? You are not alone if you feel like you run out of stea Read More

It seems everywhere you look somebody new is talking about Pinterest, and there is good reason why. Not only was Pinterest named one of the Top 50 Websites by Time Magazine, but in a recent study done by Shareaholic, Pinterest beat out well known social sharing sites, like YouTube, Google+, LinkedI Read More

One of the most important gifts an entrepreneur can give herself is the ability to stay focused. A strong, clearly defined brand helps you maintain focus by: Read More

When it comes to putting together a stellar business blog, you have so many options it can make your head spin. With blogging demand alarmingly high, there are plenty of platforms to choose from. But, which one should you choose? Read More

One dominant trait I’ve noticed, no matter if the publication is located in Silicon Valley or Down Under, is an enthrallment with the startups led by innovators and entrepreneurs just out of college, or not even out of college yet. Read More