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Social media satire. The recent Klout fiasco stirred up a hornets nest of protest but isn't this just the infancy of social media anyway? I was emotional about Klout's behavior but I guess it shouldn't really be such a massive shock, things do change! At one time Seth's Squidoo seemed OK and accept Read More

Yes, Anita; this one's for you. Several years ago, Anita Campbell, the CEO and Editor in Chief of Small Business Trends, put out a call for small business experts. Her website was starting to gain some serious traction... Read More

How does a tech startup that is not located in ValleyWood succeed? What can you do to raise capital and awareness of your startup?

For the last year I’ve been running a company while building a software as a service product within the same ecosystem.

I listen to interviews on Mixergy and This Read More

Simple article about creating a Google+ page (just launched and similar in nature to Facebook pages). Read More

So, with all of the advice that businesses should be involved with social media, it seems logical to want to measure how it works. But what do you measure? And do these measurements mean anything? Read More

To help small businesses use Google AdWords, Google have some great targeting tools for local businesses or national business with small budgets to specify exactly where in the country their adverts should be shown. Here is how. Read More

Nielsen helps confirm what most of us already knew: The No. 1 reason for following or liking a brand on social networking sites is to receive discounts and special offers. We opt into a more personal relationship with a brand in the hope they will make it worth it by offering us a break on the prod Read More

When sales are heading in the wrong direction your stomach can feel like it has turned into a tumble dryer just churning away endlessly. Even though all business experience ups and downs with sales this is cold comfort when you are seeing a downward spiral. Tips to help. Read More

Three ways we narrow-minded B2B marketers can get over the bias we have against marketing channels outside our comfort zone. Read More

Before choosing a brand name, it is critical for small business owners to take the necessary steps to both mitigate liability risks and protect their new valuable asset. Also, take note: once you adopt it, this is only the beginning of the process, and you need to make sure your trademark is protec Read More