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Franchisees with military experience enjoy operating their businesses and being a part of their franchise organizations, but rate their own performance as franchisees slightly lower than their non-vet counterparts. To compile the research for this report, Franchise Business Review surveyed... Read More

Most startups dream of attracting a celebrity endorsement, and assume that it will take their startup to the stars. There have been some “famous” recent successes in this regard, such as Charlie Sheen using Twitter to promote Internships.com, as well as some failures, including MyFavorites.com usin Read More

Over the course of a couple of months, Netflix has gone from a consumer darling to a heavily criticized blunder machine. Missteps by upper management and horribly researched new business decisions have taken Netflix down from their perch as an entertainment beacon.
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In adopting trademarks and logos for their products and services, small business owners need to be careful to avoid creating confusion with pre-existing brands in the marketplace. Trademarks that are "confusingly similar" to pre-existing trademarks cannot be protected, and may expose the small busi Read More

In your business what branding strategies are needed to create brand insistence, great customer relationships & love brands? Do you have a plan? Read More

So you have the benefits of being able to work from home, but do you have the technology to support these benefits? Make sure you're set up with all the technology you need in your home office. Read More

You think your business is a reflection of your talent, and it isn’t. A business is a reflection of its talent, not yours. If the other, a reflection of you, than the business is a gone goose from the very beginning. Read More

The politicians who complain that businesses are sitting on piles of cash must not know how tight cash flow gets for many small businesses. Read More

I was reading a post by Nick Stamoulis on Business2Community about making your website a brandable entity. In the process of leaving a comment I was reminded of an old website analogy…

Your website is like a restaurant. Google is the busy corner location on which every restaurant wants to open. Read More

Steve Jobs was many things. But he was an incredible entrepreneur. Here are 3 marketing lessons I've learned from him. Read More