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Last week I delivered a social media training for property managers. There were certain tools that generated a very positive impact. I'll share four with you today. Read More

Just like your phone, your Facebook page is open for business 24/7 and you can expect some customer service questions and even complaints to show up on your Wall at any time. Read More

Random marketing tactics, tried in a shotgun approach, blindly waste tremendous resources, time and energy. It used to be true that it was too hard measure what was or wasn't working. Not anymore. Measurement can make a huge difference in profitability. Here's a story from the gutter.

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BizSugar is the perfect resource and social networking community for Small Business bloggers. The BizSugar community is run by Anita Campbell of Small Biz Trends and her staff. I got to know more about Anita through an interview on Torrey Read More

Your business may be failing its customers due to lack of consistency or over complication of your marketing mechanism. Are you following through?

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A few comments here and there on a YouTube video, a forum page, review site or Twitter can easily snowball into a PR crisis or add value to a brand. Monitoring online discussions, conversations and people’s sentiments are not just an indicator of what customers are saying, they are a influencers o... Read More

The next time you pass by your friendly neighborhood bar, I’d encourage you to walk in and look around. If you do, you will see that some brand-building tactics that were invented more than a century ago are still in use and that they seem to still be working.
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How do you match up with Inc. Magazine's infographics on entrepreneurs? Check out how your peers spend their days. Hint, there's a lotta juggling going on. Read More

If you had $1MM to invest in any startup, who would you invest in and why? The YEC gives their top 20 suggestions. Read More

Are you using questions and answers to grow your small business? If not, you’re missing out on a profitable opportunity. New data from Compete, reported by eMarketer, recently took a look at three popular Q&A sites and what kinds of users each attracts.
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