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These days, news about “jobs” has been gloomy. First, there was the news of Steve Jobs giving up the helm of Apple, one of the world’s most valuable companies. Then, the Bureau of Labor Statistics reported that the unemployment rate held at 9.1% in August, and leisure and hospitality changed little Read More

There's a lot of confusion when it comes to SEO. But most of it can be boiled down into 4 things. Focus on doing these 4 things and you'll have biggest impact in the shortest amount of time. Read More

In my opinion what sets good marketing apart from “bad marketing” is getting the basics right. By this I mean having actionable data on customers and the market that dictates the direction of a company’s marketing.

Going from good to great requires imagination and flare, however, to get to grea Read More

Some businesses, such as consultants, may be able to get up and running on a wing and a prayer. More typically, it costs money to get things set up right before the doors open for business. Certain costs may be deductible. Read More

There is no doubting the trend towards digital marketing and away from traditional media. In 2010 52% of Small and Mid-sized Business (SMB) marketing budgets was spent on traditional advertising. By 2015 that figure will be 30%. Read More

In order to do this right, (buy a franchise) you need to ask the right questions of the right people. Your contact at the franchise's headquarters, (usually the director of franchise development) has the ability to teach you a good deal about the actual model. But, you need to get to the meat of thi Read More

Here's a fun gift to get you in the mood for the holiday weekend. Illusionist Marco Tempest uses three iPods to tell a 5-minute magical story. Great fun! Read More

While the basic principles of marketing never seem to change, the marketing tools that businesses can utilize to attract and retain customers continues to evolve.

The good news for small businesses is that many of the top trends in marketing tools are based on new technology that makes marketin Read More

Every entrepreneur should spend plenty of time thinking about competitors, and how they relate to your business, but you need to be very careful what you say out loud about them to your team, your investors, and your customers. What you say speaks volumes about how you think about your startup, how Read More

Though the term “viral” has negative connotations associated with it (rightly so), in the world of internet marketing and blogging it is a positive thing. For bloggers and avid internet goers, becoming a viral internet sensation is equivalent to Hollywood stardom. Read More