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All customers might have been created equal, but some of them were dropped on their heads when they very young. Just ask any retailer! This article looks at a few customer types with more recognisable and common traits that you will have to deal with. Being able to recognise these traits is really the first step to successfully dealing with these challenging customers Read More

Tips from bestselling author and social media coach Patrice-Anne Rutledge on how to get the most from your social media efforts without overwhelm. Read More

Yahoo Answers is commonly referenced as a top social media site for small business owners. Its strength comes from its ability to help SMBs establish authorit Read More

Research can reveal both good and bad news: use it to confirm your hopes and expectations for a new market - but also to reveal any problems that may lie ahead Read More

Nothing, NOTHING Will Attract Customers or Instill Love of Brand More Than One of These! Yup, it's a company's very own theme-park.

Come visit HersheyPark, the ultimate model of theme-park advertising and marketing and jump on the POV roller-coaster ride too Read More

A study insists use of small business credit cards was helpful in increased revenue and job creation between 2003 and 2008. But since the study was completed just before the worst part of the recession hit, we are left to wonder about the real impact of so much credit. After all, other sources insist that unpayable loans and low customer spending led many businesses to close. I wonder if any of them had run up big bills on their small business credit cards. Read More

This great infographic shares small business news about how social media is really being adopted by small business and even how much success small businesses report seeing after using the tools. As expected, the number of small to medium sized businesses using these services remains low, and so do the percentage of users who say use of the tools has resulted in increased sales. Though the jury is still out, there are businesses that have claimed substantial response to social media marketing, and it seems logical that number will continue to grow over time. Read More

OK. I'll admit it. I'm a huge Star Trek fan, particularly of the vintage 1960's series. And with the growing popularity of a recently launched Star Trek fan site which ranked pretty high on Yahoo! "trending" for Web search earlier last week, I decided to combine my love of pop culture references and online business advice once again. I hope the post is not just entertaining but also informative because it deals with a lot of pretty simple ideas about online marketing I've picked up over the last few years. Enjoy! Read More

If your product is awesome enough, price shouldn't matter. Check out this small business news applicable to just about everyone. The incredible tree house built by a Swedish architectural firm profiled in this Fast Company article goes for $575 per night. Why? The pictures and description speak for themselves. How many other similar experiences like this are there out there? Does Holiday Inn offer comparable accommodations? Certainly not. So the price of a stay at a traditional hotel compared to one in this incredible tree house is really unimportant. Can your products and services make your competitors unimportant? They can if they're incredible. Read More

Ignoring social media can present far greater costs than learning to use it wisely. Social media should be a vital part of any marketing strategy — be it on or offline. When employed properly, the results can be significant — and that’s a fact you can take to the bank. Read More