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Some 1.5 billion people worldwide now carry a mobile phone — more than the number who have landlines. No wonder integrated marketing professionals are so eager to call, text, and reach out to customers on the move. Read More

There’s a lot of buzz among marketers about the importance of search engine optimization copywriting. And no doubt, getting your Web site ranked highly in the major search engines is important. But your effort will be wasted if you don’t deliver a clear message that drives recipients to take action. Read More

This is the second post in a two part series on leadership traits needed for startups and small business. The more traits that an owner or team member has then the higher the chance of success in the company. Read More

Incorporating business professionals outside your company to act as a “sounding board” can be advantageous to your company’s success. Selecting external advisers wisely is important because they will provide unbiased opinions about a situation from a variety of perspectives.
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What did Steve Jobs do to be named “CEO of the Decade?” You can steal what he does best - create teams employees fight to join, lead through passion and energy and communicate in the simplest terms. Here’s how you can become the next big leader. Wouldn’t you like to be the “CEO of the Next Decade?” Read More

If there are people already visiting your establishment who use a smart phone, then all you have to do is notify them that you are offering specials via foursquare. As stated on their website, “foursquare aims to encourage people to explore their neighborhoods and then reward people for doing so. We do this by combining our friend-finder and social city guide elements with game mechanics – our Read More

Twitter used to be really intimidating for new users. You had to figure out the jargon, symbols, and how to effectively use it on your own. But no more! Twitter has published a how-to guide for businesses. Read More

Venture capitalist Paul Graham expressed an under-appreciated nugget of wisdom in his article on mistakes that kill startups.
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Not everyone is cut out to be an entrepreneur and for those that are not, trying to be an entrepreneur can be the worst experience of your life and almost always ends in failure. So how do you know if you are cut out for this? Are you prepared to make the necessary sacrifices? Do you have the knowledge to get across the finish line? Read More

Aside from social media, advertising, business cards and speaking engagements, interviews for self-promotion are also very effective. Read More