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In the New Economy, the same old USP... Unique Selling Proposition... isn't gonna cut it. Today, you need to discover Your WINNING DIFFERENCE. Read More

It always amazes me of just how narrow minded and short sighted some people are when networking. Never make assumptions that someone can or can not help you. Read More

Competitive intelligence is first and foremost about understanding your competitor’s strategy. To do this you need to gain insight into their products, services, finances, partners, and customers. In today’s increasingly open and social Web, there are few better places to gather all of this important data than from social media. Read More

Achieving a state of Stress Free Effectiveness, where you are focused and certain you are doing the best thing, is both easier and harder than you think. Read More

This is another (unedited) excerpt from the new book Jay Conrad Levinson and I are writing:

Guerrillas know that social media and social networks are bi-directional communications tools. Most of your competitors will be stingy with their real level of interaction and conversations with the marketplace. Chat more, contribute more, and listen more than your competitors. Read More

A financial advisor uses an old school marketing technique. Financial advisors can benefit from leveraging social media to build relationships and leverage their personal brand. Read More

In my work life, I come in contact with a lot of start up micro businesses and have discovered some of the mistakes they have made. Fortunately, we have the opportunity to learn from them, and hopefully avoid the same mistakes ourselves. Read More

Making the decision to say no to clients is not made lightly. Do you know how to recognise when you should say no? No to an existing client, no to future income, no to potential new clients? Read More

If your business feels stuck and unable to change quickly in order to take advantage of new markets, emerging markets, and new opportunities then it may be time for a change. Read More

Be informed: 10 essential questions to ask a bookkeeper before you hire them. It is critical for the success of your business, that the bookkeeper hired is suitably qualified, competant skilled and has the right attitude to work with you. Read More